Hd Technology

US / Europe : Groove Mobile and 3UK said they are joining forces to power an innovative mobile music service on 3UK's network. With today's announcement, Groove Mobile will bring its award-winning music service and innovative features to 3UK's leading 3G network, which is currently number one in the UK mobile music download market.

Inset shows the Groove Mobile Music Player.

3UK's Marketing Director, Graeme Oxby says "3UK's mobile music service powered by Groove Mobile will enable our customers to download music simultaneously from their phone to their PC and vice versa. It will bring online music purchasing for both home and mobile into one seamless experience. Once again this will demonstrate 3's leadership in this market and give a fabulous experience for our customers."

In addition to providing full-track music downloads direct to mobile handsets, the new music service will include access to multiple charts, downloading high quality album art, shop and play, browsing and previews, and exclusive content. The music service will allow customers who purchase music over the air to get their track delivered to their handset, and get a copy of their track online. They can then play it on their laptop or PC, transfer it onto an MP3 player, or burn it onto a CD. They can also purchase the track on their PC (via three.co.uk) and then download, it free of charge, to their mobile. Also, in the event that a customer loses/ deletes a track, they are able to re-download the track up to 3 times, free of charge.

Groove Mobile Chief Marketing Officer Adam Sexton said, "Our technology supports 3UK's award winning mobile music service and is another example of the leadership of our mobile music service around the world. Groove Mobile's enhanced functionality with 3UK represents another exciting step in the UK mobile music market."

Groove Mobile also powers the award winning Sprint Music Store, the first over-the-air full-track download service to launch in the United States. Last year in the UK, Groove Mobile-powered music services received top ratings from mobile music customers in What Now magazine and from independent analysts at Strategy Analytics, an industry research firm.